“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, and fabulous? Actually, who are you not to be?”
– Marianne Williamson
Your business is valuable because you are valuable, over and above your service. Your customers don’t just want your service, they want what your heart has to give them. If you can fill your own heart, and understand what you truly bring to your business, then you can just watch it unfold. Let go of the outcome and focus on who you are and your way of being.
When you mold your business to fit the shape of your heart, you will have no competition even if there are numerous other people who do what you do in your community. Your clients will be physically moved towards you when you are vulnerable enough to make visible your heart’s true expression and beauty – what I call your brilliance.
You can let go of the struggle to prove yourself or win the clients from your competitors. Instead focus on nurturing your brilliance and honing your message. Your marketing message is a way to attract like-minded individuals who are craving what you have to offer and resonate with your essence. Your business will grow in a holistic and supportive way as a result of allowing your heart to blossom. The real prize is who you will become in the process.
Summon the courage to speak your truth. Trust that you will be carried farther when you are true to yourself. Though it can be scary, the world really does want your unique expression. You are just the right fit for someone. Be true to yourself in service to others. Don’t be selfish and keep the beauty of your soul hidden from others who are seeking it.