Nurture Your Creativity to Build Your Business 

As an entrepreneur you have to rely on creativity every day.  Whether you are writing marketing content, figuring out how to organize your office, or devising a new solution for a client, you are using your ingenuity to maximize the positive impact of your business.  Even if you do not feel like you are a creative person, I guarantee that you are using your imagination or coming up with original ideas.  If you didn’t, you wouldn’t have had the idea to start your business.

 In every creative pursuit, business included, there are times when it is a challenge to get the creative juices to flow.  Below are some of my favorite ways to open up to inspiration.

  • Stream of consciousness. Put pen to paper and let you mind wander.  Write down anything that comes to mind.  Or, if you prefer, start drawing or doodling.  Brainstorm ideas and/or solutions. Put whatever you want on that paper and don’t hold yourself back.
  • Capture the good ideas.  Everyone has good ideas, but they are of little use if you do not act on them.  Keep a journal or document on your computer where you can capture the ideas you have.  Even if you aren’t ready to use them, you will start to build a bank for future use so that when you are stuck you can go back through and pull off of your old inspiration.
  • Simplify your work space.  One of the biggest blocks to creativity and inspiration is clutter.  When your workspace is disorganized and messy it is easy to be distracted.  It also changes the energy that you are working in (have you ever noticed that your house feels different after you vacuum?).  Take a few minutes to clear the space. Put away the papers, books, pens, cups, trash, and whatever else is on your desk.
  • Remove distractions.  There is an odd attachment to the idea of multitasking in our culture – in reality no one is good at it.  Any time that you try to do more than one thing at a time you delay completion of both things and the quality of your work suffers.  Focus on one thing at a time.  Your creativity will always be stifled if every time you are on the verge of hitting your flow there is a distraction.  Block out time to concentrate on the problem at hand.
  • Get moving.  There is nothing like time exercising, taking the dog for a hike, or going for a swim to get your brain going.  Some of my best ideas have come while I’m active outside.  There is something oddly comforting about moving your body while allowing your mind to run with an idea.  Nature also helps to inspire the creative mind.

Find out what works best for you and use it.  If you have other ideas, share them in the comments below. Your creativity is one of your business’s greatest assets.

A Message from the Horses
Download this guided meditation to tune into horse energy.

Relax in the heart-energy of Equus and hear what they are calling you to do.

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